Who We Are
ke7 ("ke7," "we," "us," or "our") is an internationally licensed online sports betting and casino platform operating at ke7.bio. ke7 provides online sports wagering — including cricket, PSL, American football, UFC, and other sporting markets — alongside casino products encompassing live dealer tables, slot games, and RNG table games, all accessible to eligible Players across Pakistan.
For the purposes of this Privacy Policy, ke7 acts as the Data Controller with respect to all personal data collected from Players and website visitors through the ke7 Platform. As Data Controller, ke7 determines the purposes and means by which your personal data is processed and is accountable for that processing under applicable data protection standards.
Data Controller Contact: For all privacy-related enquiries, requests, and complaints, Players may contact the ke7 Data Protection Team at [email protected] with the subject line "Privacy Request." ke7 commits to acknowledging all data-related enquiries within 48 hours.
Definitions
For clarity and consistency throughout this Privacy Policy, the following definitions apply:
- "Personal Data" means any information that relates to an identified or identifiable natural person — including but not limited to name, CNIC number, mobile number, email address, IP address, device identifiers, location data, and financial transaction details.
- "Processing" means any operation performed on Personal Data, including collection, recording, storage, retrieval, use, disclosure, erasure, and destruction, whether by automated or manual means.
- "Platform" means the ke7 website at ke7.bio, its mobile web application, and all associated digital products and services offered by ke7.
- "Player" or "User" means any individual who registers an account with ke7, accesses the Platform, or interacts with ke7 services in any capacity.
- "CNIC" means Computerised National Identity Card, the primary government-issued identity document in Pakistan used for KYC verification purposes.
- "AML" means Anti-Money Laundering — the set of legal controls and compliance procedures ke7 implements to detect and prevent financial crime on its Platform.
- "KYC" means Know Your Customer — the identity verification process mandatory for all ke7 real-money accounts.
- "Third Party" means any individual, organisation, or company other than ke7 and the Player whose data is being processed.
Data We Collect
ke7 collects Personal Data across several categories depending on how you interact with the Platform. The following table summarises the categories of data collected, with specific examples:
| Data Category | Specific Data Points | Mandatory? |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, CNIC copy image, gender, nationality | Yes — KYC |
| Contact Data | Pakistani mobile number, email address, city of residence (Karachi, Lahore, etc.) | Yes — Account |
| Account Data | Username, hashed password, account creation date, VIP tier, communication preferences | Yes — Account |
| Financial Data | JazzCash number, EasyPaisa number, bank account details (HBL/UBL/Meezan), deposit history, withdrawal history, PKR transaction amounts | Yes — Payments |
| Transactional Data | Bet history, game history, wagering amounts, session durations, win/loss records, bonus activity | Yes — Regulatory |
| Technical Data | IP address, device type, operating system, browser type, screen resolution, mobile network carrier | Automatic |
| Usage Data | Pages visited, features used, clickstream data, session timestamps, preferred games | Automatic |
| Communication Data | Live chat transcripts, support ticket content, email correspondence, complaint records | When relevant |
| Responsible Gaming Data | Deposit limits set, self-exclusion status, cooling-off periods, session reminder settings | When applied |
Note on Sensitive Data: ke7 does not deliberately collect sensitive personal data categories such as health information, religious beliefs, or political views. CNIC data is collected solely for mandatory identity verification purposes and is handled under enhanced security controls.
How We Collect Your Data
ke7 collects your Personal Data through the following mechanisms:
4.1 Direct Collection — From You
The majority of data ke7 holds about you is data you provide directly when you:
- Register a ke7 account and submit registration details;
- Complete KYC verification by submitting CNIC documentation;
- Make a deposit or withdrawal using JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or other payment methods;
- Place wagers on sports events or casino games;
- Contact ke7 customer support via live chat or email;
- Participate in ke7 promotions, surveys, or VIP programme activities;
- Update your account profile or responsible gaming settings.
4.2 Automated Collection — Technical Data
ke7 automatically collects certain technical and usage data when you access the Platform, regardless of whether you have an account, through:
- Server logs recording IP addresses, access timestamps, and page requests;
- Browser and device fingerprinting for fraud detection and session security;
- Cookie and local storage mechanisms as described in Section 10;
- Analytics tools that track navigation patterns and feature engagement.
4.3 Third-Party Collection
ke7 may receive Personal Data about you from third parties including:
- Payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank) who confirm transaction completion and payment method ownership;
- KYC and AML screening providers who verify identity documents and check against watchlists;
- Game providers and live dealer studio operators whose games are integrated into the ke7 Platform;
- Fraud prevention and risk management service providers who flag suspicious activity patterns.
Why We Use Your Data
ke7 uses your Personal Data for the following specific purposes, each of which is necessary for operating a lawful, secure, and high-quality online gaming platform for Pakistani players:
- Account creation and management: Registering and maintaining your ke7 account, verifying your identity, and administering your player profile.
- KYC and age verification: Confirming you are at least 21 years of age and verifying your identity through CNIC documentation, as required under our gaming licence obligations.
- Payment processing: Processing your deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other supported methods, and reconciling PKR transactions in your ke7 wallet.
- Service delivery: Operating sportsbook markets, casino games, live dealer tables, slot products, and all other ke7 Platform features.
- AML and fraud prevention: Monitoring transaction patterns to detect and prevent money laundering, match-fixing participation, multi-accounting, and other forms of fraud and prohibited activity.
- Regulatory compliance: Maintaining records required under our international gaming licence, responding to regulatory enquiries, and cooperating with law enforcement agencies where legally required.
- Responsible gaming: Monitoring gaming behaviour patterns to identify potentially problematic gambling and implementing responsible gaming interventions including deposit limits and self-exclusion as requested.
- Customer support: Responding to your enquiries, resolving disputes, and maintaining a record of support interactions.
- Promotion and VIP administration: Managing your participation in ke7 promotions, bonus programmes, and the ke7 VIP loyalty scheme.
- Platform improvement: Analysing aggregated usage data to improve ke7's products, fix technical issues, and develop new features responsive to Pakistani player preferences.
- Security: Protecting the ke7 Platform and its users from security threats, unauthorised access, and technical attacks.
- Legal obligations: Complying with court orders, subpoenas, regulatory directives, and other legally binding obligations to disclose data.
Legal Basis for Processing
ke7 processes your Personal Data on the following legal bases:
- Contractual necessity: Processing required to perform the Player Account Agreement between you and ke7 — including account registration, payment processing, and service delivery — is conducted on the basis of contractual necessity.
- Legal obligation: Processing required to comply with ke7's gaming licence conditions, AML regulations, KYC requirements, and any mandatory data disclosure to law enforcement is conducted on the basis of legal obligation.
- Legitimate interests: Processing for fraud detection, platform security, and internal analytics is conducted on the basis of ke7's legitimate interests in maintaining a secure and high-quality Platform for all Players, where those interests are not overridden by your privacy rights.
- Consent: Where ke7 uses your data for optional purposes such as marketing communications, we obtain your explicit consent at the point of registration or subsequently, which you may withdraw at any time through your account settings.
Withdrawal of Consent: Where ke7's processing of your data is based on your consent, you may withdraw that consent at any time by updating your account communication preferences or contacting ke7 support at [email protected]. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Data Sharing and Disclosure
ke7 does not sell, rent, or trade your Personal Data to any third party for commercial or marketing purposes — full stop. ke7 shares your data only where strictly necessary, with the following categories of recipients:
7.1 Payment Processing Partners
ke7 shares financial data with payment processing partners — including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank — solely to the extent necessary to process your deposits and withdrawals. These partners are contractually bound to use your data only for the specified transaction purpose and to maintain appropriate security standards.
7.2 KYC and Identity Verification Providers
ke7 shares identity data, including CNIC information and selfie verification images, with licensed KYC and AML service providers who verify your identity against government records and regulatory watchlists. These providers act as data processors under contract with ke7 and are prohibited from using your data for any purpose other than identity verification.
7.3 Game and Software Providers
ke7 shares limited technical and account data with game providers and live dealer studio operators whose content is integrated into the Platform, to the extent necessary for the delivery and monitoring of their gaming products. Game providers receive anonymised or pseudonymised player identifiers rather than full identity data where technically feasible.
7.4 Fraud Prevention and Risk Services
ke7 shares relevant transaction and behavioural data with fraud prevention service providers to detect and prevent money laundering, bonus abuse, multi-accounting, and other prohibited activities. These providers may participate in industry-wide fraud prevention networks where sharing flagged data across platforms prevents repeated fraud.
7.5 Regulatory Authorities and Law Enforcement
ke7 will disclose Personal Data to regulatory authorities, law enforcement agencies, courts, and government bodies where required to do so by applicable law, court order, or where ke7 has a good-faith belief that disclosure is necessary to protect the legal rights of ke7, its Players, or third parties. ke7 will notify affected Players of such disclosures where legally permissible to do so.
7.6 Professional Advisers
ke7 may share data with legal advisers, auditors, and compliance consultants on a strictly confidential and need-to-know basis where necessary for ke7 to obtain professional advice or to establish, exercise, or defend legal claims.
We Never Share With: Advertisers, data brokers, social media platforms for targeting purposes, or any third party for commercial gain. ke7's position on data selling is unconditional — your data is yours.
International Data Transfers
ke7 is an internationally operated platform and some of the third-party service providers with whom ke7 shares data — including KYC providers, game software suppliers, and infrastructure partners — may be located outside Pakistan. Where Personal Data is transferred to countries outside Pakistan, ke7 ensures that appropriate safeguards are in place to protect your data, including:
- Contractual data processing agreements incorporating internationally recognised data protection standards;
- Selection of service providers located in or operating under jurisdictions with adequate data protection frameworks;
- Technical security measures including encryption of data in transit and at rest.
ke7 does not transfer Personal Data internationally beyond what is necessary for the operational purposes described in this Policy. By using the ke7 Platform, you acknowledge that your data may be processed in countries outside Pakistan in the circumstances described above.
Data Retention
ke7 retains your Personal Data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law and our gaming licence obligations. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Identity & KYC documents | 5 years after account closure | AML legal obligation |
| Financial transaction records | 7 years after transaction date | Regulatory requirement |
| Betting and game history | 5 years after account closure | Licence obligation |
| Account data (active) | Duration of account + 5 years | Contractual & regulatory |
| Customer support records | 3 years after resolution | Legitimate interest |
| Technical & usage logs | 13 months from collection | Security & analytics |
| Marketing consent records | Until consent withdrawn + 1 year | Consent compliance |
| Self-exclusion records | 10 years from exclusion date | Responsible gaming obligation |
Upon expiry of the applicable retention period, ke7 will securely delete or anonymise your Personal Data. Where full deletion is not technically feasible due to system architecture, ke7 will isolate the data from active processing until deletion is possible.
Cookies and Tracking Technologies
ke7 uses cookies and similar tracking technologies to operate the Platform, maintain your session state, prevent fraud, and analyse usage patterns. The following categories of cookies are used on the ke7 Platform:
Cookie Management: You may manage non-essential cookie preferences through your browser settings or the ke7 cookie preference centre accessible from the Platform footer. Disabling strictly necessary cookies will prevent access to the ke7 Platform and account features.
Your Data Rights
As a ke7 Player and data subject, you hold the following rights in respect of your Personal Data. ke7 commits to responding to all valid data rights requests within 30 days of receipt:
Right of Access
Request a copy of all Personal Data ke7 holds about you, including the categories, sources, purposes, and recipients of your data.
Right to Rectification
Request correction of any inaccurate or incomplete Personal Data ke7 holds. Some corrections require updated KYC documentation for verification.
Right to Erasure
Request deletion of your Personal Data where it is no longer necessary for the purposes collected, subject to overriding legal retention obligations.
Right to Restrict Processing
Request that ke7 restricts processing of your data while a dispute about accuracy or lawfulness is being resolved.
Right to Data Portability
Receive a copy of Personal Data you have provided to ke7 in a structured, machine-readable format for transfer to another service provider.
Right to Object
Object to ke7's processing of your data on grounds of legitimate interests or for direct marketing purposes, with effect from the date of objection.
To exercise any of these rights, contact the ke7 Data Protection Team at [email protected] with the subject line "Data Rights Request." ke7 may need to verify your identity before processing a data rights request to protect against fraudulent requests. Where ke7 is unable to fulfil a rights request due to legal retention obligations, we will explain the specific reason for the limitation in writing.
Children and Minors
ke7 services are strictly available to adults aged 21 years and above only. ke7 does not knowingly collect, process, or retain Personal Data from any person under the age of 21. The ke7 Platform actively implements age verification controls — including mandatory CNIC verification — to prevent access by minors.
Underage Account Discovery: If ke7 discovers or has reasonable grounds to believe that an account holder is under 21 years of age, ke7 will immediately suspend the account, initiate a full review, freeze all associated funds pending investigation, and permanently close the account upon confirmation of underage status. Any winnings accumulated during the period of underage use will be forfeited. If you suspect an underage person has accessed ke7, please report this to [email protected] immediately.
Parents and guardians concerned about minors accessing online gambling content are strongly encouraged to implement parental control software on shared devices and to keep ke7 account credentials strictly private.
Security Measures
ke7 implements a comprehensive set of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, alteration, or disclosure:
- 256-bit SSL/TLS encryption on all data transmissions between your device and ke7 servers;
- At-rest encryption of all sensitive data stored in ke7 databases, including CNIC data, financial records, and passwords;
- Password hashing using industry-standard one-way cryptographic algorithms — ke7 staff cannot view your password at any time;
- Two-factor authentication (2FA) via SMS OTP, available to all Players and mandatory for certain high-value account operations;
- Access controls limiting ke7 staff access to Personal Data on a strict need-to-know basis, with all access logged and audited;
- Network security including firewalls, intrusion detection systems, and DDoS protection;
- Regular security assessments and penetration testing of the ke7 Platform infrastructure;
- Secure deletion protocols ensuring data is unrecoverable upon expiry of retention periods.
Security Incident Response: In the event of a data breach that poses a risk to your rights and freedoms, ke7 will notify affected Players within 72 hours of becoming aware of the breach, in accordance with applicable notification obligations. The notification will describe the nature of the breach, the data affected, the likely consequences, and the steps ke7 is taking to address the incident.
Third-Party Services
The ke7 Platform integrates content and services provided by third-party game developers, payment processors, and technology vendors. While ke7 carefully vets all third-party partners and enters into data processing agreements with each, ke7 is not responsible for the independent privacy practices of third-party game providers or payment platforms.
When you use payment services such as JazzCash or EasyPaisa to deposit or withdraw funds, those transactions are also subject to the respective privacy policies of JazzCash and EasyPaisa. ke7 recommends reviewing the privacy policies of any third-party service you use in connection with your ke7 account.
ke7 does not embed third-party social media plugins, advertising trackers, or external analytics platforms that transmit your Personal Data to social media companies or advertising networks without your explicit consent.
Policy Updates
ke7 reviews and updates this Privacy Policy periodically to reflect changes in our data processing practices, applicable law, and regulatory requirements. When material changes are made, ke7 will notify registered Players via SMS to the registered mobile number or by a prominent in-Platform notification displayed upon login.
The "Last Updated" date at the top of this Policy indicates when the most recent revision was made. Previous versions of this Privacy Policy are available upon request by contacting ke7 support. Your continued use of the ke7 Platform after the effective date of a revised Policy constitutes your acknowledgment of the updated terms.
Policy Version History: ke7 maintains a documented record of all previous Privacy Policy versions and the dates on which revisions were made. Players may request a copy of any previous version by contacting the ke7 Data Protection Team.
Contact and Complaints
For all privacy-related questions, data rights requests, or concerns about ke7's handling of your Personal Data, please contact the ke7 Data Protection Team through the following channels:
- Email: [email protected] — Subject line: "Privacy Request" or "Data Rights Request"
- Live Chat: Available 24/7 from within the ke7 Platform for account-specific privacy enquiries
- Response Commitment: ke7 acknowledges all privacy enquiries within 48 hours and provides substantive responses within 30 calendar days
ke7 takes all privacy complaints seriously and will investigate each complaint thoroughly. If you are not satisfied with ke7's response to a privacy complaint, you retain the right to escalate your complaint to the relevant data protection supervisory authority in the jurisdiction under which ke7's gaming licence is issued.
This Privacy Policy was last reviewed and published on 1 January 2026. ke7 thanks you for taking the time to read and understand how your personal data is handled. Protecting your privacy is central to the trust relationship between ke7 and every Player across Pakistan.